With Rogan, Spotify is showing its willingness to bring more podcast listeners to its platform through exclusive content.
In February, Spotify bought The Ringer, Bill Simmons’ sports and culture site that boasts more than than 30 podcasts. In 2019, Spotify made its ambitions known by acquiring podcast companies Gimlet Media, Anchor and Parcast. The deal is the latest move in Spotify’s effort to expand beyond a music streaming service to become an audio empire.
The podcast is ranked the second most popular in the United States on Apple Podcasts, according to Podcast Insights, and Rogan topped Forbes’ 2020 list of the highest-earning podcasters. The talk show-style podcast is anchored by comedian Joe Rogan, whom some consider controversial for peddling conspiracy theories with guests like Alex Jones. Spotify announced Tuesday that it signed “The Joe Rogan Experience” for a multi-year exclusive licensing deal. Whether it will lean heavily into that direction, remains to be seen.(SPOT) will soon be the exclusive home to one of the biggest podcasts in the world. Was there ever any need to broadcast a conversation with Stefan Molyneux? Pseudoscience and bigotry aren’t exactly in short supply, and amplifying destructive voices isn’t the same as platforming quirky outsiders.īut the Joe Rogan Experience has already changed quite a bit since its inception, having attracted enough attention to turn the podcast into a valuable marketing platform. However, that attitude wasn’t always consistent, or admirable. One major appeal of the podcast was Rogan’s willingness to listen to a broad range of opinions. “It’s just a licensing deal, so Spotify won’t have any creative control over the show.
“They want me to just continue doing it the way I’m doing it right now,” Rogan stated. Perhaps Rogan really is moving away from the baggage of his past, despite being a consistent, vocal critic of “cancel culture” and “deplatforming.” Rogan’s previous description of the Spotify deal implied that his show would remain unchanged, platforming a diverse range of voices, from the interesting, to downright unhinged: While the missing episodes might find their way to Spotify at some point, it’s still unclear why they are being excluded in the first place. That explanation doesn’t make a great deal of sense - for example, it seems unlikely that a dull conversation with disgraced comedian Chris D'Elia is one of Rogan’s favorite episodes. Jones claims that the missing episodes are Rogan’s “favorite one hundred episodes,” and will stay on YouTube, before eventually migrating to Spotify. Strangely enough, Alex Jones spoke up to calm the fanbase with an uncharacteristically level-headed analysis that didn’t involve time-travelling child molesters, or even human-animal hybrids.
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